Wie ich schon des öfteren kundgetan habe, wird der Entertainmentfaktor in der Werbung deutlich steigen (müssen) damit die Endverbraucher in Zukunft weiterhin Werbung konsumieren und diese nicht wegzappen, bzw. durch Softwareprogramme wegzappen lassen. Ob allerdings die momentan häufig auftretenden Musical-Commercials der Richtige weg zum Ziel sind, wage ich zu bezweifeln. Trotzdem ist dieser Spot für Sapporo Beer von Wieden + Kennedy in Tokyo einer der schönen Spots. Vor allem deshalb, weil die Mitarbeiter das Musical selbst eingespielt haben… das ist echte japanische Aufopferung für die Firma. Da könnten wir uns in Deutschland mal eine Scheibe abschneiden! *lol*
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Like I told many times, the entertainment factor in advertising has to increase (actually it must!), otherwise the consumers will zapp to other media channels as quickly as an instant. Software programs like “pop up blockers” do for the internet will help them also for TV. But if musical Commercials will be the best way to entertain has to be seen
Anyway this is a good one for sapporo Beer in Japan (Agency: Wieden + Kennedy Tokyo) also because the employes ar the actors. Thats real japanese contribution to your company. . .

by the way have a look at the lyrics if your japanese isn´t that good!

(What are you going to do if you want to drink good beer?
Just have to make it!
What are you going to do if you want better barley?
Just have to make it!)

What are you going to do if you don’t have what you want?
Just have to make it.
What are you going to do if you don’t have good beer to drink?
Just have to make it.
Just have to make it, make it, make it.
Just have to make what you really want, yourself.

If there’s no good barley, what are we going to do? What are we going to do?
What are going to do?
If there’s no good hop, what are we going to do?

Let’s find peers and make it together.

Just have to make it, make it, make it.
It may need great efforts and it may be difficult, but
Just have to make it until it’s done.

If you think that it should taste better,
Just have to make it.
Just have to make it from the beginning, from the fields.
Just have to make it

That’s how we’ve been making it for 130 years.

Just have to make it, make it, make it.
Just have to make what doesn’t exist. Just have to make what doesn’t exist.
Yah!